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5. 9. 2010.
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The World Wide Web had a number of differences from other hypertext systems that were then available. The Web required only unidirectional links rather than bidirectional ones. This made it possible for someone to link to another resource without action by the owner of that resource. It also significantly reduced the difficulty of implementing Web servers and browsers (in comparison to earlier systems), but in turn presented the chronic problem of link rot. Unlike predecessors such as HyperCard, the World Wide Web was non-proprietary, making it possible to develop servers and clients independently and to add extensions without licensing restrictions.

Computer users, who save time and money, and who gain conveniences and entertainment, may or may not have surrendered the right to privacy in exchange for using a number of technologies including the Web. Worldwide, more than a half billion people have used a social network service, and of Americans who grew up with the Web, half created an online profile and are part of a generational shift that could be changing norms. Among services paid for by advertising, Yahoo! could collect the most data about users of commercial websites, about 2,500 bits of information per month about each typical user of its site and its affiliated advertising network sites. Yahoo! was followed by MySpace with about half that potential and then by AOL-TimeWarner, Google, Facebook, Microsoft, and eBay.

Privacy representatives from 60 countries have resolved to ask for laws to complement industry self-regulation, for education for children and other minors who use the Web, and for default protections for users of social networks. They also believe data protection for personally identifiable information benefits business more than the sale of that information. Users can opt-in to features in browsers from companies such as Apple, Google, Microsoft (beta) and Mozilla (beta) to clear their personal histories locally and block some cookies and advertising networks but they are still tracked in websites' server logs.[citation needed] Berners-Lee and colleagues see hope in accountability and appropriate use achieved by extending the Web's architecture to policy awareness, perhaps with audit logging, reasoners and appliances.


Security
The Web has become criminals' preferred pathway for spreading malware. Cybercrime carried out on the Web can include identity theft, fraud, espionage and intelligence gathering. Web-based vulnerabilities now outnumber traditional computer security concerns, and as measured by Google, about one in ten Web pages may contain malicious code. Most Web-based attacks take place on legitimate websites, and most, as measured by Sophos, are hosted in the United States, China and Russia.

The most common of all malware threats is SQL injection attacks against websites. Through HTML and URIs the Web was vulnerable to attacks like cross-site scripting (XSS) that came with the introduction of JavaScript and were exacerbated to some degree by Web 2.0 and Ajax web design that favors the use of scripts. Today by one estimate, 70% of all websites are open to XSS attacks on their users.

Proposed solutions vary to extremes. Large security vendors like McAfee already design governance and compliance suites to meet post-9/11 regulations, and some, like Finjan have recommended active real-time inspection of code and all content regardless of its source. Some have argued that for enterprise to see security as a business opportunity rather than a cost center,  "ubiquitous, always-on digital rights management" enforced in the infrastructure by a handful of organizations must replace the hundreds of companies that today secure data and networks. Jonathan Zittrain has said users sharing responsibility for computing safety is far preferable to locking down the Internet.







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